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jb's avatar

Watching the Pitt season 1 as it aired was one of my favorite experiences watching television. I (a person too young to remember ER in its heyday) had heard some mild rumblings about this “super accurate new medical show” and decided to check it out. I was hooked, and caught up around the time of episode 6. At the time, it felt like discovering this hidden gem no one was talking about, but soon I realized basically everyone had just done the same exact thing I had. Every week, there were more and more people posting about the show, and by the time the show blew itself open with the MCI, it felt like the whole world was there to react.

By the end of season 1, I had fully joined what you’d call the “fandom,” and I was having a great time. But, in the time between seasons, things started to shift. People will say it was the influx of new fans, but honestly, I’d seen the pattern enough times to know the Pitt fandom didn’t need any outside help in flaming out. You find a new passion, and it burns so brightly and intensely, you want to consume every single scrap of content you can find. Then, either you burn yourself out or you run out of content, but eventually, you need something new to sustain the flame. You start to notice the flaws, all the ways your object of devotion failed to live up to the pedestal you placed it on. The disappointment shifts to betrayal, and your obsession turns to hatred.

This used to be a pretty rare occurrence in fandom, something that would happen to a tiny subset of people that would be scoffed at and ostracized by the fandom writ large, but it’s become more and more common. Look at the Heated Rivalry fans, or the Stranger Things fans, or the House of the Dragon fans, and so on and so on. What once felt like an aberration now feels like the inevitable endpoint of all so-called “fandom activity,” and I think the driving factor is that fandom has moved off forums and onto algorithm driven platforms. Shrinkflation has come for the attention economy, and in the era of dopamine-driven engagement, “well-beloved show that everyone likes” is just not a status that can sustain itself for the months long gaps between seasons. At some point you run out of positive things to say. Someone has to say something new.

And so, with no new content from the Pitt, no new information to explain the shift, the Pitt fandom turned. Noah Wyle went from savior to scourge. There are things you could point to about season two, ways it might not have lived up to season one, but it didn’t really matter. The winds had already shifted. The show was not going to be fun to talk about online this year, and maybe would never be again. Hatred of a popular thing is much easier to sustain. Every new award or accolade, every positive review or reaction, can be used as a fuel source. Hate-watching has become more popular than ever. In fact, despite what that twitter user claims, squadrons of obsessive haters may now be more of a recognizable sign of a show’s success than any other “fandom activity.”

It might even be the thing that's necessary to power engagement. Even among people who still liked the show, the shows obsessive fans was the main topic of conversation. Popular posts praising the show shifted from just enjoying it to proving the immaturity and “media illiteracy” of those who did not. Far from being “irreversibly damaged,” both sides of the Pitt fandom may have just the opposition they need to sustain themselves ad infinitum. If that’s the case, then the Pitt’s doing just fine. It’s just a shame for the rest of us who watch it.

Daniel Billo's avatar

Great article! The Pitt is sort of a dark mirror of Avatar in terms of the fandom it looks like it should have versus the fandom it does have. Avatar confuses people because it looks like it should have a star wars style fandom, one that buys funko pops and cosplays and writes fanfiction, but it doesn't. The Pitt is the opposite, it looks like it SHOULDN'T have a funko-pop fandom, but it inexplicably does. "Pissing off the hardcore fans means less edits". Dog, do you think the creators assumed there would be ANY edits before the show premiered?

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